Breastfeeding Initiative

1. Consumer Information

• Guides

• Information cards

• Videos

2. Employer Information

The Business Case for Breastfeeding is a comprehensive program designed to educate employers about the value of supporting breastfeeding employees in the workplace.

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3. African American Support

It's Only Natural  provides information for African-American women and their families about the health benefits of breastfeeding — not just for babies, but for moms too. Here, you'll find facts about breastfeeding and get practical tips on how to make breastfeeding work for you while getting the support you need.

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4. Trainings

• Ready, Set, BABY (RSB) is an educational program designed to counsel prenatal women about maternity care best practices and the benefits and management of breastfeeding, incorporating other important information to help women achieve their goals.

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• Peer Counseling Training: The Food and Nutrition Service provides evidence-based curricula for training WIC peer counselors and State and local WIC peer counselor program managers. The curricula include: Loving Support Through Peer Counseling – For WIC Managers (updated in 2016) Loving Support Through Peer Counseling – For Training WIC Peer Counselors (updated in 2011)    

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5. North Carolina Breastfeeding Friendly   

The NC Maternity Center Breastfeeding-Friendly Designation (NC MCBFD)  initiative has been developed to recognize those maternity centers that have taken steps to promote, protect and support breastfeeding in their organization. A five star system has been developed. A star is awarded for every two steps achieved in the Ten Steps to Successful Breastfeeding as defined by the World Health Organization (WHO) and Baby Friendly USA. The North Carolina initiative encourages maternity centers across the state to promote and support breastfeeding one step at a time.

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More Resources

Improving Community Outcomes for maternal and Child Health

Infant Mortality Rates

NC Breastfeeding Law