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Mecklenburg County is seeking a communications/marketing firm with full-service capabilities to assist with the development and execution of a strategic outreach plan to educate residents about the importance of the 2020 Census, to encourage them to respond, and to facilitate access to the response survey, with special emphasis on communities with historically low response rates and populations that are considered "hard-to-count," as defined by the U.S. Census Bureau. Proposals are due by 2 p.m. on May 7. View the RFP and directions for submitting.
Meck Counts 2020 is Mecklenburg County's effort to encourage participation in the 2020 Census. Our goal is that everyone who lives in our county is counted in 2020. Why do we care? We care because an accurate count of all residents is critical for receiving our fair share of federal funds for essential programs that cover education, housing, health care, economic development, and transportation. And you should care too because these services and programs impact all of us throughout the county. An accurate census count also strengthens political representation at the state and federal levels.What is the Census?
The census is a count of every person living in the United States. It is mandated by the Constitution and takes place every 10 years (decennial). Census data are used in four main ways.
1. To determine the number of representatives each state has in the U.S. House of Representatives and to redraw district boundaries on the state and federal level.
2. To allocate federal funds (more than $883 billion in fiscal year 2016) to local communities each year
3. To plan for resident needs such as new roads and transit, schools, health care facilities, and emergency services.
4. To make business decisions about product and service development and placement and business locations.How is the Census Conducted?
Although Census Day is officially observed on April 1, 2020, the count will begin before then. The 2020 Census will be the first time that households have the option of responding online, by mail, or by phone. In mid-March 2020, most households will receive an invitation in the mail encouraging you to respond online. Areas with households that are less likely to respond online will receive paper questionnaires with their invitation. Responding by phone is also an option. Beginning in May 2020, the Census Bureau will follow up with households that have not responded. Learn more about how the 2020 Census will invite everyone to respond.
Mecklenburg Complete Count Committee
The U.S. Census Bureau seeks partnerships with local governments to encourage residents to respond to the census. One way to partner is through a Complete Count Committee which works with local stakeholders and media to educate the public about Census 2020, encourage participation, and facilitate survey access, particularly among traditionally hard-to-count populations.Mecklenburg County has established a Complete Count Committee. Learn more about the members of this committee and how we are working with the U.S. Census Bureau, the Governor's Office, and the NC Counts Coalition to leverage resources and complement their efforts.Click on the map
below to see the 2010 response rates for every census tract in Mecklenburg
What's in It for You?
The Census is a vehicle for empowerment. By making sure you and your neighbors are counted, you can influence democracy, public policy and the economy.
Our Democracy – The Census determines the number of seats in the U.S. House of Representatives, electoral votes and is also used for redistricting.
Public Policy – Census data are used to annually allocate federal funds to states, local governments, and individuals. They are also used for planning for future community needs like schools and transportation.
Our Economy – The private sector uses census data to develop business plans and establish new businesses.